Discover what the research really says about doomscrolling and attention spans with this flipped-classroom English lesson plan on brain rot and short-form video, built around a 9:39 BBC Global interview in which Katty Kay asks science journalist Joss Fong whether swiping through social media feeds is damaging our ability to focus.
Master the vocabulary of viral marketing and consumer trends with this flipped-classroom Business English lesson plan built around the Forbes case study of the Stanley Cup, the 110-year-old water bottle that became a global status symbol.
Master the language of consumer psychology by decoding the persuasion techniques behind impulse buying, analysing manipulative adverts and writing your own campaign in English.