Master the language of negotiating price and terms with flexibility, diplomacy and confidence in professional English.
Main objectives of this material
- Develop advanced business vocabulary related to marketing, sales and consumer culture, including terms such as sought-after, revenue, leverage, scarcity, profit margin, savviness, blue-collar and venture-backed, each practised in matching, discussion, gap-fill and flashcard tasks.
- Strengthen listening, speaking and critical thinking skills by analysing the Forbes video on Stanley president Terence Reilly, answering comprehension and true-or-false questions about the brand's growth from $74 million to $750 million in revenue, and debating artificial scarcity, affordable luxury and co-created brand meaning.
- Learn and practise phrasal verbs and fixed expressions such as brag about, rooted in, credited to, figure out, slow down and bring someone into, then apply debating language such as The way I see it..., Hear me out for a moment... and Isn't that just...? in a podcast-based debate on high-protein food marketing.
What students are going to cover
In this lesson, students will explore why ordinary products such as water bottles, sneakers and kitchen gadgets suddenly become viral status symbols, using the Forbes case study of the Stanley Quencher cup as a real-world marketing example. In the flipped classroom format, students watch the five-minute video before class and spend lesson time on speaking and analysis. They build business vocabulary related to revenue, profit margins, scarcity and brand positioning, check their understanding of the video through open questions and true-or-false statements, and complete a phrasal verb gap-fill. In the viral trends product showcase, groups categorise eleven current trend products by their viral driver: social media aesthetics, wellness, or utility. The homework includes a ten-item vocabulary gap-fill, a 180-220 word written reflection on overconsumption versus self-expression, and a podcast debate with a table of debating phrases. A 25-card flashcard set for warm-up, wrap-up and next-lesson revision completes the package. By the end of the lesson, learners will be able to explain how brands create demand using precise marketing vocabulary, summarise a business case study from a video, and argue a position on consumer trends with natural debating phrases.
🔒 Part of Complete · B2 · C1
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