Master the language of consumer psychology by decoding the persuasion techniques behind impulse buying, analysing manipulative adverts and writing your own campaign in English.
Main objectives of this material
- Develop vocabulary related to trade careers, education, and employment, including terms such as vocational degree, tuition costs, job security, hands-on, and in demand.
- Improve listening comprehension skills by analysing a report about Gen Z choosing trade careers instead of traditional university paths.
- Practise using modals and past modals to discuss advice, possibility, obligation, regret, and career-related decisions.
What students are going to cover
In this lesson, students will explore why more young people, especially Gen Z, are considering trade careers instead of traditional university education. They will learn career-related vocabulary, watch and analyse a report about vocational jobs, and discuss the role of social media, AI, job security, and tuition costs in career choices. Through grammar practice focused on modals and past modals, speaking tasks, and a written assignment, students will develop the language needed to express opinions, give advice, and reflect on different paths to professional success.
🔒 Part of Complete or Essentials · B2
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