Master the language of consumer psychology by decoding the persuasion techniques behind impulse buying, analysing manipulative adverts and writing your own campaign in English.
Main objectives of this material
- Develop advanced vocabulary related to tourism economics and reputational crisis, including terms such as recoup, plummeted, dented, revive, eased, perks, complimentary, and multiple-entry, to describe economic decline and recovery with precision.
- Strengthen speaking, listening and debating skills by analysing a news report on Dubai's campaign to pay tourists to visit, and by interacting naturally with a partner using functional phrases such as If you ask me, the issue is, That's a fair point, and I'm not entirely convinced that.
- Learn and practise mixed and third conditionals using structures such as hadn't started ... wouldn't be and hadn't been ... wouldn't have been to speculate on complex cause-and-effect relationships between a past event and its present consequences.
What students are going to cover
In this lesson, students will explore whether a city can buy back its reputation after a security crisis, through a news video on Dubai's programme of paying visitors to return. They will build advanced vocabulary related to tourism economics, reputation damage and financial recovery, then strengthen listening and speaking through comprehension questions and a structured debate on whether financial perks can fix a deeper structural problem. They will practise mixed and third conditionals to argue how the crisis could have unfolded differently, supported by a toolbox of diplomatic phrases such as I see what you mean, but. By the end of the lesson, learners will be able to discuss economic decline accurately, disagree without losing register, and write a formal proposal using conditional structures.
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