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Explore how money influences friendships and learn practical language for discussing spending, saving, and splitting costs.
Main objectives of this material
- Develop advanced vocabulary related to branding, consumer psychology, and identity, including terms such as subliminally, affiliation, empathy response, conceptual pathways, and self-expressive.
- Improve listening and critical thinking skills by analysing how brands influence consumer behaviour, identity formation, and decision-making through neuroscience and psychology.
- Learn and practise cleft sentences to add emphasis and produce more sophisticated spoken and written English when discussing marketing, branding, and consumer behaviour.
What students are going to cover
In this lesson, students will explore the psychological and neurological mechanisms behind brand loyalty and consumer behaviour. They will examine how brands influence identity, emotions, and purchasing decisions through an authentic video on neuro-marketing and behavioural psychology. Through advanced vocabulary work, critical discussions, comprehension activities, and grammar practice focused on cleft sentences, students will strengthen their ability to analyse complex ideas and express opinions with precision. The lesson concludes with a reflective writing task, encouraging learners to evaluate the role of brands in modern society while using sophisticated vocabulary and advanced grammatical structures.
🔒 Part of Complete · B2 · C1
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